How it works, improving content
in real time
Yappa taps into the heart of your analytics and uses real-time data to rank your highest performing content.
Yappa uses AI to find out what qualities make your best content so successful for your audience and customers.
Yappa machine learning uses your new insights to offer real-time recommendations on live and new content, as you make it!
teams and agencies
- Manage your ROI on content production
- Gain visibility on which content is working and why
- Discover who is creating your Best Content
- Use a Single source of truth for your content insights
- Generate better and faster ideas for new content
freelance content makers
- All your Client content in one place
- Easily share content as you make it
- Get finished content signed off faster
- Use real-time insights from existing content
- Effortlessly collaborate with other freelancers
Hungry for more… read our FAQs
Here you can find answers to the most frequently asked questions
How does Yappa connect to my analytics?When you set up your Yappa account, you’ll be asked to provide login details for Google Analytics. Once you have entered that, Yappa can access all the relevant data to analyse, measure and understand the performance of your content - with no need to connect to your CMS.
Who is Yappa for?Essentially Yappa is for anyone who makes content, especially content makers who work across big teams. But it is early days at the moment, so Yappa is mostly focused at helping marketing agencies or larger internal teams. We also have a lighter version of Yappa for freelancers and independent content makers to use.
How much does Yappa cost?As we’re an early stage start up, pricing is still something we want to learn about from our initial customer base. So right now, anyone can get started with Yappa using our ‘reasonable usage’ policy at no cost, for at least 30 days. We’ll then contact you near the end of your trial period to offer a bespoke pricing model based on how you’re using the app.
Looks like you're only doing website content right now, what about social media?Social media is an area of content marketing that Yappa will focus on in the future. As more people start using Yappa on their websites, we’ll begin to understand which social media platforms to integrate next.
Why did you build Yappa in the first place?Great question! We started Yappa after we (Toby and Alex, the co-founders) had worked across a wide range of marketing teams and agencies and found a consistent problem: every company we worked with, struggled to turn their marketing data into useful actions or to actually make better content. And the more they invested in getting the data, the harder understanding it all became. So Yappa was made to connect the dots between the data collected by the techy side of marketing, and the insights that are genuinely useful to creatives and content makers. This means that data is never wasted or unused and content makers get to focus on what they do best… making!